This brings us to one of the most underrated marketing strategies of modern times the rule of personalisation. It’s all based on your personal listening data, which means that no two playlists will look the same between two different users. Spotify is built in order to help its users discover new music and artists, but how do they make this discovery special? These playlists are built entirely for YOU. Whenever someone brings up the Spotify vs Apple Music debate, the most common justification is that they have better playlists.

So what is it about Spotify that makes people flock to it? How Spotify mastered the rule of personalisation But somehow, Spotify has managed to get ahead of the competition in a big way. Since music streaming is all about the quantity and quality of music, Apple Music should be the obvious choice. While this might have a little something to do with the general brand loyalty of Apple users, Apple Music does also have a much more expansive music selection along with much better sound quality. While Spotify has a significantly larger market share, Apple Music still corners a large share of the market and some rather loyal fans. Spotify and Apple Music are the two biggest faces of music streaming.

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